Marketing Managers


Salary Median (2020)


Projected Job Growth (2019-2029)

+6.7% (as fast as the average)

Most Common Level of Education

Bachelor's degree


What Marketing Managers Do

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Other Job Titles Marketing Managers May Have

Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager

How Leaders Describe a Typical Day at Work

Senior Director of Product ,

IBM Blue Box

I own all product-oriented software development and third-party integrations at Blue Box. The key technologies supporting the Blue Box business are Blue Box Cloud and Box Panel. I design and lead engagement with executives through a plan of record and product roadmap processes. I develop pricing and sales enablement materials, including Salesforce implementation and management.

Senior Coordinator, OEM & Product Development ,

SEMA Garage

I run all of the logistics at the Garage. My day is spent dealing with an influx of people calling, emailing, or visiting the Garage in hopes of making their own automotive dream a reality. Its really a place where our sole purpose is to help our members achieve their goals.

Tasks & Responsibilities May Include

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.