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Tina Yonas

Tina Yonas

Alive & Radiant

Career Roadmap

Tina's work combines: Food, Design, and Being Creative

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Day In The Life

Marketing assistant

I plan trade shows for an organic Kale Chip company.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    Film/Cinema/Media Studies

    University of California-Riverside

Here's the path I recommend for someone who wants to be a Market Research Analysts & Marketing Specialists:

Bachelor's Degree: Art

Learn more about different paths to this career

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    Had a passion for sharing stories, and getting people excited about them.

  • 2.

    Majored in film because I wanted to learn about how people told their stories.

  • 3.

    Went on a road trip that made me realize straying from your chosen "path" is not bad, it's awesome.

  • 4.

    Traveled to Thailand where I learned how to organic farm and make raw chocolates.

  • 5.

    Moved to Berkeley, because it was my dream city by the bay.

  • 6.

    Started making tons of raw chocolates for fun. So many I decided to sell them, and sold out quick.

  • 7.

    Wanted to learn how to manage a food business and how to grow sustainably.

  • 8.

    Got work in the organic food industry in the Bay Area, which happened to be in a renaissance!

Defining Moments

How I responded to discouragement

  • THE NOISE

    Messages from Parents:

    You should go to law school...

  • How I responded:

    I knew I loved and was good at getting a bunch of information, organizing it, and putting together a compelling story around it. To my parents that meant lawyer, and honestly that is what I thought too. But I learned there are TONS of other options, and honestly I didn't want to spend my life in pant suits in stuffy environments. I am also skilled at visual story telling, so I found a happy home in marketing. I love my job because I can get my hands dirty with the nitty gritty business stuff too.

Experiences and challenges that shaped me

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  • My parents really valued education, which I am so thankful for. They also wanted me to take more traditional jobs, but in the end they just wanted me to be happy. So I let them get angry at me, but now they love what I've done with my life and are proud.