Advertising and Promotions Managers


Salary Median (2020)


Projected Job Growth (2019-2029)

-1.1% (little or no change)

Most Common Level of Education

Bachelor's degree


What Advertising and Promotions Managers Do

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Other Job Titles Advertising and Promotions Managers May Have

Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager

How Leaders Describe a Typical Day at Work

Director of Membership ,

USS Midway Museum

Membership directors are typically steeped in statistics on renewal rates and the like. I don’t have prior experience in those things, so I hired people who do. Then, I play to my strengths like customer service and leadership. I focus on guest experience, organize events for members, and look for new speakers and experiences for our members. I spend a lot of time educating members about the ship and veterans. I also use every day to make sure the USS Midway is connected with the community.

Director of Program Commercialization ,


No two days are the same. On any given day, I could be having a high-level conversation with executives to flesh out our planning for the upcoming year. I could be helping my team navigate forecasts for the amount of labels we'll need to produce for a specific promo. I may be helping influence brand strategy for a new innovation or helping to create a sales story. I could also be digging deep into the financials as we submit proposals to our franchisees and bottling partners.

Tasks & Responsibilities May Include

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinate with the media to disseminate advertising.
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.