Public Relations Specialists


Salary Median (2020)


Projected Job Growth (2019-2029)

+8.1% (as fast as the average)


Roadtrip Nation Leaders in This Career

What Public Relations Specialists Do

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Other Job Titles Public Relations Specialists May Have

Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)

How Leaders Describe a Typical Day at Work

Public Affairs Officer ,

National Park Service–Grand Canyon National Park

A great day is a day where I am able to deal with several high level decisions/events. Possibly a VIP visit, possibly meetings with Congressional delegation, speaking to a group of International VIPs from Foreign Governments. At the end of the day, its about having the opportunity to share with somebody else about the National Park Service or Grand Canyon.

Education and Outreach Coordinator ,

California Trout

I spend a lot of time listening to stories and news of the industry and then deciding which of those stories I want to share. I'll read a lot of news, watch videos, and research to find out what's going on in the world and what's resonating with people. Then, I decide how I want to tell those stories. For example, I'll design a poster to share an important message. I also work on outreach opportunities. I'll spend time meeting face-to-face with our members and sharing the great work that we do.

Tasks & Responsibilities May Include

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Post and update content on the company's Web site and social media outlets.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.