Eden Zeek
Digital Marketing Director
Fidelity Investments
Milestones
My road in life took a while to figure out.
Co-founded the Filipino Club at my college which built up my leadership and confidence.
Became a resident assistant in college and learned how to deal with tough situations.
Got my first job as a marketing assistant at a software company while in college.
Took a communications leadership program with GE & worked at 3 different businesses in 3 different cities.
Decided to get my MBA and focus on marketing.
Narrowed down my interests to focus on becoming an expert in digital marketing.
Continued to expand my digital marketing skills by changing industries (manufacturing to finance).
Education
High School
Career
Digital Marketing Director
I work on digital experiences to help people make better decisions in their 401(k) plan.
Career Roadmap
My work combines:
My work combines:
Technology
Business
Being Creative
Day to Day
No one day is ever the same, and I love that about my work. One day, I could be doing market research to get to know our customer - focus groups - and the next, I could be creating educational content - like an infographic on how your money can grow through compounding - or crafting the right language to give someone personalized guidance for their 401k account. I also spend a lot of time on learning about new technologies and then figuring out how that translates to our platforms.
Advice for Getting Started
Here's the first step for high school students
Try to obtain a marketing internship or get some experience by volunteering.
Recommended Education
My career is related to what I studied. I'd recommend the path I took:
Hurdles
The Noise I Shed
From Peers:
"That's not how we do things here."
Challenges I Overcame
First-Generation Immigrant
