Cheryl Elizaga

Cheryl Elizaga

Engagement Account Executive


The Buddy Group

Milestones

Milestones

My road in life took a while to figure out.
Got a Bachelor's degree in Communication - PR, minoring in psychology.
Served as a public relations intern/assistant at 2 boutique agencies and 1 stint in-house.
Studied abroad in Spain and re-discovered that my true passion was in connecting to people.
Revived a PR job I had left, but was ultimately not happy in this field.
A good friend and current Art Director encouraged me to explore the digital side of communication.
Took the leap into social media and the digital space. I loved this more personable side.
Elevated to a strategic role in social media. Though a solid strategist, I found myself unfulfilled.
My great bosses and mentors noticed creativity in my blood. Currently pursuing copywriting!
Keep following my journey
Education

Education

highschool
High School
undergrad
Bachelor
Public Relations, Advertising, and Applied Communication
San Diego State University
Career

Career

Engagement Account Executive

I connect my clients to their audiences via digital media.

Career Roadmap

Roadmap
My work combines:
My work combines:
Writing
Writing
Business
Business
Communicating / Sharing Stories
Communicating / Sharing Stories

Day to Day

I get to work after a good breakfast (important!) and check my email for any red flags. I grab a cup of coffee and a snack and chit chat with my amazing co-workers. Then I dive into good reads; inspiration for the day, and tackle my most challenging or quickest task. At lunch, I read industry-related material, then return to work to meetings and more tasks. I work out to stay sharp, then get home for dinner before tackling more work 'til midnight. I'm a night owl... it works for me.

Skills & Qualities Beyond School

Honestly... if you have even an INKLING as to what you want to do, and it strays from what you're studying, explore that arena while you still have time. Talk to as many people as possible in the fields you're interested in to see what their day-to-day is REALLY like. And no matter what your craft is, practice, practice, practice. Do it for yourself, if not for your job. As a writer, absorbing different styles of writing sharpens my tool set. Find inspiration outside of your confines of work.

Advice for Getting Started

Here's the first step for professionals

I'm the type who wants as much information as possible before making a big decision. First of all, KNOW YOURSELF. Don't do something because you want a good paycheck; if success to you means happiness, not necessarily a fat paycheck, then you won't feel good about your day-to-day. Once you are grounded in who you are and what you live for, then consult as many qualified people in that industry for an informative interview. This is the kind of info you don't learn in school.

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

undergrad
Bachelor
Public Relations, Advertising, and Applied Communication
Hurdles

Hurdles

The Noise I Shed

From Myself:

"You want me to switch careers THIS late in the game? I'm not good enough."

Everyone around me -- from my parents at a young age, to my teachers and peers, and finally, to my bosses and mentors at work -- recognized my passion for writing. I was the one standing in my way. Finally, our Creative Director said to me, "You're scared that you could get paid for everything going on up there *pointed to my head*." Surround yourself with people who believe in you and your talent, because sometimes the only person stopping you... is you.