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Joanne Bradford
Joanne Bradford

Joanne Bradford


Redmond, CA USA

"Everybody really deep down inside knows what they want to do. I think sometimes people are just afraid to say it out loud."

Career Roadmap

Joanne's work combines: Business, Technology, and Learning / Being Challenged

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Day In The Life

Chief Media Officer

I lead media business, global programming, marketing and business development teams to produce MSN.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree


    San Diego State University

Life & Career Milestones

My path in life has been direct

  • 1.

    Says you have to do a few miserable jobs so that you can appreciate the "good" jobs, but you should never stay in the miserable jobs for too long.

  • 2.

    Coming out of college with a degree in journalism and advertising, she took a job as a retail buyer at Macy's.

  • 3.

    Didn't enjoy that job, but acknowledges that it taught her a lot about business.

  • 4.

    Always knew she wanted to do something "really challenging and big."

  • 5.

    Entered the tech industry, where at times, she was the only woman in the room.

  • 6.

    Had to try to sell MSN as a viable site for advertising right after the "dot-com bubble" burst in 2001.

  • 7.

    Says when you're facing a challenge that big, you learn to break your work down into pieces, take small victories as they come.

  • 8.

    Encourages road-trippers to write down their dreams and keep them in their pocket to make sure they're working towards them every day.