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Jennifer Herr
Jennifer Herr

Jennifer Herr

IGK Hair

Irvine, CA USA

"There is some degree of tenacity involved in [overcoming personal obstacles]. I think that is something innate within me. I’ve learned to just handle things on my own."

Career Roadmap

Jennifer's work combines: Design, Art, and Being Creative

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Day In The Life

Director of Creative & Content

I oversee all creative touch points for a startup beauty brand.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    Graphic Design

    The Art Institute of California-Orange County

Here's the path I recommend for someone who wants to be a Director of Creative & Content:

Bachelor's Degree: Graphic Design

Learn more about different paths to this career

Life & Career Milestones

My path in life took a while to figure out

  • 1.

    My favorite class in high school was AP Art History. My parents weren’t really involved in my schooling, so I didn't have a lot of guidance when it came to applying for college.

  • 2.

    Attended CSULB as an art history major, but dropped out and decided to go back to community college to take different types of classes and figure out what I wanted to do.

  • 3.

    Changed my major a few times—I decided to go to school for illustration, but after falling in love with typography classes, I decided to pursue graphic design.

  • 4.

    Graduated from the Art Institute of California-Orange County in 2008—the financial crisis made finding full-time work difficult.

  • 5.

    I managed to get work through a creative temp agency and worked at 15-20 companies over the course of a year—this gave me the opportunity to see different industries and office styles.

  • 6.

    Landed a full-time graphic design job at Too Faced Cosmetics, which I had freelanced for through the placement agency.

  • 7.

    Worked my way up in the company to become the creative director managing a team of 30 employees.

  • 8.

    I’m now working as the director of creative and content for the small beauty industry startup, IGK Hair.

Defining Moments

How I responded to discouragement


    Messages from Myself:

    I don't have any support. I'm not going to be successful.

  • How I responded:

    I didn't have a lot of support from friends and family on my journey. Looking at my situation, I probably shouldn't have been successful. I think there is some amount of tenacity involved. I feel like that is a trait that is kind of innate to me. I've just always handled things on my own.

Experiences and challenges that shaped me

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  • My parents weren’t super involved in my school and I was on my own for college applications and tuition. I was forced to figure things out on my own.

  • I could barely afford to apply to college and only really thought about going to a local state school. I went to a community college for a while to save money before eventually going to design school.

  • In college, I started out as an art history major. Then, I dropped out and went to a community college where I cycled through majors in chemistry and studio art before settling on graphic design.

  • I graduated from college during the 2008 financial crisis, which made finding work almost impossible. I ended up working through a temp agency and cycled through jobs at between 15-20 companies in the span of a year.