
Teresa Valenzuela
Director of Social Media
UCLA Alumni Association
UCLA Alumni Association
Director of Social Media
I engage UCLA Alumni and fans through social media platforms and share the UCLA Alumni story, its mission and goals
A typical day is spent visiting different social media channels, seeing what is trending for the day and how the work we do fits into those trends. I spend time planning and executing posts for those channels, working with staff on their own post submissions, editing images and sometimes creating graphics for the posts. I visit the campus often to capture images to be used on social. I work with two wonderful colleagues on planning for our channels months in advance.
Here's the first step for everyone
Find an individual who is doing the work you believe you want to do, and learn from them, shadow them at work one day, ask them specifics and ask them how they go there-similar to this platform. Sometimes you think you will like doing one thing and then discover it's not really the thing for you. An individual can become a mentor-use your contacts and resources to stay connected and don't be afraid to ask for help, ask questions, ask for favors. Many are happy to share their wisdom.
"This may be too much for you to take on. You may not have the skills needed to do this type of work."