My road in life has taken me all over.
Went to college
Went to prison
Started my record label Arucca Flyboy
Became a concert promoter
Got a distribution deal with Island Defjam
Started touring the country
Bought my first ABA team
Became CEO of the ABA's media & ent divison


CEO of media & ent division & Touring Hip Hop Artist

I create content, manage content, delegate authority and entertain.

Career Roadmap

My work combines:
My work combines:
Action Sports
Being Creative

Day to Day

Tons of calls, emails, & content creation.

Advice for Getting Started

Here's the first step for high school students

Intern & learn

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

Business Management


The Noise I Shed

From Society in General:

"I was overly optimistic."

Challenges I Overcame

Drugs / Addiction