Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Artistic

Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

Enterprising

Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

Conventional

Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

Realistic

Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

Social

Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

Investigative

Job Zone Four: Considerable Preparation Needed

Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.

Manage own accounts and projects, working within budget and scheduling requirements.

Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.

Present final layouts to clients for approval.

Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.

Work with creative directors to develop design solutions.

Create custom illustrations or other graphic elements.

Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.

Review illustrative material to determine if it conforms to standards and specifications.

Negotiate with printers and estimators to determine what services will be performed.

AJAX

Cascading style sheets CSS

Drupal

Adobe Systems Adobe After Effects

Apple Final Cut Pro

WeVideo

YouTube

Adobe Systems Adobe Creative Cloud software

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Illustrator

Adobe Systems Adobe Photoshop

Apple iWork Keynote

Apple Keynote

Google Slides

Microsoft PowerPoint

Adobe Systems Adobe Dreamweaver

Facebook

Social media software

WordPress

Adobe Systems Adobe InDesign

Quark enterprise publishing software

QuarkXPress

Mag+

Mobile application software

Tablet application software

Autodesk 3ds Max Design

Computer assisted design software

Microsoft Excel

Microsoft Outlook

Sketching pencils

Laptop computers

Digital still cameras

Digital video cameras

I funded everything on my own, with no govt. or corporate sponsor support. I don't wait for anyone to hand me anything. I sacrificed numerous hours at my 9-5 to make sure the kids had the best experience (merchandise, choreographers, venue, etc.). 

I am a black man, trying to go into an industry where it is white-dominated. With Janet Jackson being a black woman and blacklisted (Superbowl incident), it made getting my dream 10X harder to reach. I overcame it by realizing my worth.

The creative process of putting together a 1-2 day event featuring Janet Jackson's legion of choreographers/dancers

Creative Director

I was crazy and that I could never achieve my goal. To them, my vision was impossible because I come from a small town, and not everyone lives their dream.

Rodney Herbert Jr.

Creative Director

Milestones

Education

Career

Career Roadmap

My work combines:

My work combines:

Art

Education

Being Creative

Day to Day

Advice for Getting Started

Recommended Education

Hurdles

The Noise I Shed

From Society in General:

Challenges I Overcame

Financial

Racial Discrimination

Rodney Herbert Jr.

Creative Director

Milestones

Education

Career

Career Roadmap

My work combines:

My work combines:

Art

Education

Being Creative

Day to Day

Advice for Getting Started

Recommended Education

My career is not related to what I studied. I'd recommend this path instead:

Hurdles

The Noise I Shed

From Society in General:

Challenges I Overcame

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