Jennifer Krutsch

Jennifer Krutsch

Media & Marketing Technician


Norco College, Career & Technical Education

Milestones

Milestones

My road in life took a while to figure out.
First I enrolled in college and had no idea what I wanted to be when I grew up.
Then I got put on academic probation and eventually was forced to quit college.
Worked a few jobs that paid minimum wage and couldn't afford to move out of my parents house.
Started teaching myself how to use Adobe Photoshop.
Got really good at it and started creating things for friends and family.
Created a portfolio of my work and started a small, freelance business.
Decided I had gained enough skills to apply for Graphic Design jobs.
Applied to Norco College, showed them my portfolio and landed my dream job!
Keep following my journey
Education

Education

highschool
High School
Santa Margarita Catholic High School
certification
Certification/License
Adobe Certified Associate, InDesign
associates
Associate's Degree
Norco College
Career

Career

Media & Marketing Technician

I design all the outreach and marketing materials for the Career & Technical Education Center.

Career Roadmap

Roadmap
My work combines:
My work combines:
Design
Design
Education
Education
Being Creative
Being Creative

Day to Day

I start my day off by opening Adobe Photoshop, Adobe InDesign and Adobe Illustrator and they stay open all day. I spend about 85% of my day creatively working on advertising our Career & Technical Education programs. We have 42 different programs and a special program called ACE (Accelerated Employment & Certificate). I design flyers for our programs, posters, social media campaigns, direct mail postcards, ad campaigns, folders, newsletters...just about anything that needs to look good!

Skills & Qualities Beyond School

It helps to be creative and artistic with a good sense of typography, color balance and theory, photography skills and of course, to be well trained in the Adobe Creative Suite of products, especially Photoshop, InDesign and Illustrator. It is also important to understand the basics of print production in a professional print shop. I would recommend an internship in a print shop and art classes to understand layout, color theory and typography.

Advice for Getting Started

Here's the first step for high school students

Enroll in some art classes. Sign up for a student Adobe subscription and start using Adobe Photoshop, Illustrator and InDesign. Watch videos, especially on Lynda.com, to gain basic skills. Buy the Adobe Classroom in a Book series and do the lessons, Practice, practice, practice! Draw and sketch regularly, even if you aren't very good at it. Invest in a real camera and learn how to use it. Then practice editing your photos. Practice using colors together, study color theory.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:

certification
Certification/License
Adobe Certified Associate, InDesign
certification
Associate's Degree
Hurdles

Hurdles

The Noise I Shed

From Myself:

"You don't have any formal training. Nobody will take you seriously. You're not as talented as you think you are."

When I applied for my current job, it said that a "bachelor's degree (or equivalent professional experience) required" and I didn't have either. But I wanted the job so I applied anyway. I wasn't expecting to get called in for an interview. They asked me to bring a portfolio of work that I had done. I brought in printed examples and directed them to my website. That is where my confidence shined through. Even though I didn't have the exact qualifications "required", I had the skill & talent.

Challenges I Overcame

Returning to Work/Office
Returning to Work/Office

Being a mom and working from home for 15 years, it was difficult to go back to an office. I wanted to still be there for my kids 100% of the time and felt like I was letting them down somehow. But my husband and kids have been incredibly supportive.