Jennifer Tolo Pierce
Design Director
Chronicle Books
Chronicle Books
Design Director
I am a member of a team of people dedicated to sharing stories and bringing them to life in a meaningful, enduring way.
Up early and reply to emails. Test different typefaces for a book layout. Research illustrators for a children's book or other project. Contact a photographer about an upcoming photoshoot and discuss styling and props for the shoot, models if relevant. Attend a creative meeting about an upcoming project. Art direct a design fellow. Meet with a Designer to review her projects. More emails regarding any one of my 20+ ongoing projects. Show & Tell with other designers. Design layouts. Repeat.
Here's the first step for middle school students
Know that this occupation exists. Know that design exists. Explore all of the various ways in which you can enter the design field. Learn about type. Learn about composition. Learn about publishing and what goes in to making a book. Learn about layouts. Find a mentor. Ask questions. Surround yourself with books. Look to history. Use your hands. Share your ideas and be open to feedback. Embrace digital but appreciate print, as well. Each medium tells the story differently.
"Find that one thing and stick to it. Jack of all trades, master of none."