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Stan Richards
Stan Richards

Stan Richards

The Richards Group

Dallas, TX USA

"You recognize when you're struggling, you're also growing."

Career Roadmap

Stan's work combines: Design, Entrepreneurship, and Being Creative

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Day In The Life


I lead the largest independently owned advertising agency and create campaigns for brands like Motel 6 and Home Depot.

Skills & Education

Here's the path I took:

  • High School

  • Bachelor's Degree

    Graphic Design

    Pratt Institute-Main

Life & Career Milestones

My path in life has been direct

  • 1.

    When he was growing up, his mother encouraged his creative side by convincing him that he was one of the world's great artists.

  • 2.

    This led him to pursue graphic design at the Philadelphia Museum School, then at the Pratt Institute in Brooklyn.

  • 3.

    At 22, he was hired by the largest advertising company in Dallas, and started earning a lavish salary.

  • 4.

    He had all the money he could ever want-he bought a brand new Porsche with cash-but he hated his job.

  • 5.

    After he quit, he started freelancing, which gave him much more joy, but made him essentially no salary.

  • 6.

    However, he says that making next to nothing gave him a suit of armor; living in near-poverty showed him that he could get through hard times.

  • 7.

    In 1976, he started his own ad agency, The Richards Group, now the largest individually owned branding company in the country.

  • 8.

    Says in advertising, ideas don't come as "lightning strikes," as you might think; you have to put in hard work, but that makes it more satisfying in the end.