Keana McGee
Marketing Director
Netflix
Hollywood, CA USA
“As long as you’re doing something, a door will open. And when it does, you just stick your foot right in that crack and try to get it to open for yourself.”
Videos
By Roadtrip NationKeana McGee
Milestones
My road in life took a while to figure out.
Grew up in South Central Los Angeles, CA, in a lower-middle-class family.
I didn’t initially plan on going to college—during my senior year of high school, I decided to apply to Loyola Marymount University (LMU) but didn’t get in.
Started going to community college to earn credits and eventually reapplied to LMU and got accepted.
Graduated with my bachelor’s degree in television production and entertainment marketing.
I began interning on various films and television shows, which evolved into a freelance production coordinator job—I also worked part-time as a substitute teacher to make ends meet.
After a few years, I decided to start working more directly in marketing for various creative agencies and production studios.
I've worked as a marketing manager at Sony Pictures and as a digital marketing director at Starz, where I was in charge of the social media presence for their hit show, “Power.”
I'm now on the global creative marketing team at Netflix.
Keep following my journey
Education
High School
Bachelor
Entertainment Marketing and Business Management
Loyola Marymount University
Entertainment Marketing and Business Management
Loyola Marymount University
Career
Marketing Director
I am in charge of the global creative marketing for Netflix films.
Career Roadmap
My work combines:
My work combines:
Business
Film
Accomplishing Goals
Day to Day
No two days are the same...it often feels like a choose your own adventure game. I do a lot of content creation for social media, which involves working with our agencies to come up with interesting ideas to promote our films. I put together talent shoots that get turned into promotional content. I go to a ton of meetings. I source artists and music for promotional work. I am also in charge of managing our marketing budget. There is always new learning to be done about data & insights.
Advice for Getting Started
Here's the first step for college students
It's great to be a pro at something, but it is a lot more valuable to have a wide breadth of knowledge. If you have a variety of interests, follow those things and collect various skills. They will all play a role in what you choose to do. Meet as many people as you can and build a network. Intern as much as you can!
Hurdles
The Noise I Shed
From Myself:
"I can't finish college."
Challenges I Overcame
First-Generation College Student
Financial
Gender and Racial Discrimination
Interviewed By
LMU Roadtrip
Loyola Marymount University students and alumni
