Karen Owen

VP of Marketing and Brand Storytelling

Holy Redeemer Health System

Philadelphia, PA USA

“What causes a lot of unnecessary tension or anguish is when you start questioning if you are doing the right thing. It’s like a broken record...you have to stop spinning, settle in, and know that where you are right now is where you are supposed to be.”

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By Roadtrip Nation

Karen Owen

Milestones

My road in life has taken me all over.

Attended Old Dominion University where she earned her degree in speech, communications, and rhetoric.

While in college, she worked as a student assistant in the Sports Information Office, the marketing and advertising office for the school’s athletics department.

After graduating, she bounced around a couple of jobs that she hated and was even unemployed for a time—through her network, she was able to get a job in marketing at Sentara Healthcare.

After working at Sentara for over 10 years, she decided to accept a Director of Marketing role at Chesapeake General Hospital, but says it stopped being fun after a few years.

Through a friend, she landed a job at The Mariners’ Museum as their first Vice President of Marketing.

After her divorce and subsequent remarriage, she moved to New York where she began working as the Executive Director for the nonprofit Natasha’s Justice Project.

She was eventually recruited back into the healthcare industry and is currently the Vice President of Marketing and Brand Storytelling at Holy Redeemer Health System.

She is also a Martha Beck trained Life Coach—says she is passionate about helping people make transformational changes in their lives.

Keep following my journey

Education

High School

Bachelor
Speech Communication and Rhetoric
Old Dominion University

Certification/License
Life Coach

Career

VP of Marketing and Brand Storytelling

I lead the marketing strategy and public relations efforts for the entire health system.

Career Roadmap

My work combines:

Business

Non-Profit Organizations

Helping People

Day to Day

I set the marketing strategy, create buy-in from leaders, work with the team to implement the strategies and tactics, consistently analyze results and adjust as needed. Manage the budget, the team, and timelines.