Eric Diaz

Eric Diaz



Phoenix, AZ USA

The best way to make a name for yourself is to have a niche and just really go for that niche.


By Roadtrip Nation

Eric Diaz


My road in life has taken me all over.
My entrepreneurial ventures started early—I would host baseball card sales at my house when I was around twelve years old.
I earned my degree in supply chain and marketing and got a job in supply chain development for Staples—through Staples, I got the opportunity to work in Massachusetts, Arizona, and China.
I earned my graduate degree and decided that I didn’t want to work for someone else anymore, so I started a web design company.
I quickly realized that web design was too saturated and we weren’t great enough at it to stand out, so we pivoted and narrowed in on doing social media in Spanish for clients.
As social media started to become more saturated, we rebranded the company as Nativa and transitioned into a multicultural marketing and advertising agency.
I also work as an adjunct professor at Phoenix College, where I teach a variety of courses—my favorites are the two social media classes I teach.


High School
Associate's Degree
Economics, General
Columbus State Community College
Supply Chain & Marketing
The Ohio State University Fisher College of Business
D'Amore-McKim School of Business at Northeastern University



I lead a multicultural communications agency that focuses on the Hispanic market.

Career Roadmap

My work combines:
My work combines:
Working with Others


The Noise I Shed

From Myself:

"Should I really quit my job and get my MBA? I'm letting my manager down. I feel so bad."

Interviewed By

All Paths Arizona

All Paths Arizona

Young Arizonans explore opportunity in their home state