General and Operations Managers


Salary Median (2020)


Projected Job Growth (2019-2029)

+5.8% (as fast as the average)

Most Common Level of Education

Bachelor's degree


What General and Operations Managers Do

Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.

Other Job Titles General and Operations Managers May Have

Business Manager, General Manager (GM), Operations Director, Operations Manager, Plant Superintendent, Store Manager

How Leaders Describe a Typical Day at Work

Senior Commercial Strategy, Sales, and Operations Leader ,


In franchise leadership, I'm essentially the general manager. All of my work revolves around making sure we deliver on our bottom line annually as well as long term. I'm responsible for joint business planning and putting together the financial plans with our bottlers. I'm also responsible for brand development—so, if we launch a new product, I lead the acceleration of that product where our bottlers have distribution rights. I also spend time accelerating our brands locally.

Operational Effectiveness Director

Responsible for executing strategic initiatives in alignment with the overall business goals. Provide change leadership around business readiness, planning and communication. Execute on strategies to improve business performance, influence business growth opportunities, and improve operational controls to provide utmost customer experience.

Tasks & Responsibilities May Include

  • Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
  • Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
  • Direct administrative activities directly related to making products or providing services.
  • Prepare staff work schedules and assign specific duties.
  • Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary limits.

This page includes information from theO*NET 26.1 Databaseby the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under theCC BY 4.0license. O*NET® is a trademark of USDOL/ETA.