Tina Roth-Eisenberg

Tina Roth-Eisenberg


Swiss Miss

New York, NY USA

There's nothing wrong with having a lot of different skills; you've just got to do what is the most authentic for you and makes you the happiest.


By Roadtrip Nation

Tina Roth-Eisenberg


My road in life took a while to figure out.
Grew up in a small Swiss village; was headed down a business track in school.
Convinced her parents to send her to art school for one year; she was happier than she'd ever been.
Switched over to design, moved to New York after graduation, found an internship that day, got her visa within the month.
Started her blog, swiss-miss, as a side project; since then, always pursues the "passion projects" that grabbed her.
Her side projects, like Tattly and TeuxDeux, have actually blossomed into lucrative businesses of their own.
After starting her own design studio-something she'd always dreamed of-she realized it wasn't right for her.
Learned that rather than working for someone else, she found more fulfillment pursuing her own "labors of love."
Says that there's pressure to instantly succeed today, but most "really good things" grow slowly and take time.
Keep following my journey



I'm a designer and believe in labors of love. Mine are Tattly, CreativeMornings, TeuxDeux and Friends Work Here.

Career Roadmap

My work combines:
My work combines:
Being Creative

Day to Day

In addition to my design blog swissmiss, I also run four “side-projects gone businesses”; a collaborative co-working space called Studiomates, a global, monthly lecture series called CreativeMornings, TeuxDeux the simple to-do app and Tattly, a design-y temporary tattoo shop. Due to the number of businesses I run, I have lost track of how many emails I receive daily and try to keep up. I have weekly team meetings to keep everyone on track. I read a lot.

Advice for Getting Started

Here's the first step for everyone

Keep showing up. Work hard. Be a pleasure to be around. Trust your gut.

Recommended Education

My career is related to what I studied. I'd recommend the path I took:


The Noise I Shed

From Myself:

"I have everything I ever wanted, why am I not happy doing this? "

Challenges I Overcame

First-Generation Immigrant

Interviewed By

Everything is Design

Everything is Design

The trip ends in NYC as the team meets designer Tina Roth Eisenberg, who left her tiny village in Switzerland to find her people in New York. Last up, Helvetica director Gary Hustwit on the philosophy that connects all design: moving things forward. Though the road-trippers' forward movement on the Green RV ends here, nothing about what they've learned on this journey is over.