skip to main content
Derek Weida
Derek Weida

Derek Weida

The Next Objective

El Paso, TX USA

"I believe that we’re all great. You’re great! You’re lost? You’re sad? I don’t care: you’re great. Now go be great."

Career Roadmap

Derek's work combines: Sports, Armed Services, and Helping People

See more careers and stories that connect to your interests.

Take Roadmap Quiz

Day In The Life

Co-Founder & President

Wounded Veteran, former Paratrooper. Three words guide my new life: Engage, Encourage, and Empower.

Life & Career Milestones

My path in life has been direct

  • 1.

    As a young adult, he loved films like Black Hawk Down and We Were Soldiers.

  • 2.

    Joined the Army when he was 17 and immediately loved it; he enjoyed the physical challenges and the camaraderie of being a soldier.

  • 3.

    After taking a bullet through the knee, getting his leg amputated, and being medically retired from the military, he felt that he’d lost his dream job.

  • 4.

    Went through a period of deep depression until one of his friends invited him to join his “Tough Mudder” team.

  • 5.

    He finally felt like he’d found his next purpose, at least for the short term; says that the tough mudder race meant nothing, but at the same time, “saved his life.”

  • 6.

    After completing the difficult, muddy course, people started to view him as an inspirational figure.

  • 7.

    He took advantage of the traction he was getting on social media and started an apparel company called The Next Objective.

  • 8.

    The Next Objective donates proceeds to fund gym memberships and personal training sessions for vets, seeking to motivate them through fitness-based activities.